Fluidesign Blog

Dropclock is a motion screensaver that expresses every minute of real time with heavy helvetica numbers dropping into water in super slow-motion.

Art Direction / Design : Yugo Nakamura
Film Direction / Edit : Erica Sakai

How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.

Take these two interactive, immersive, game experiences involving a very intimate act, kissing.

Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?

(Shift Control won the Webby for this one.)

Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.

(Props to BBH.)

Check this absolutely stunning live action animation from BLU.

MUTO a wall-painted animation by BLU from blu on Vimeo.

Check out this great show opener for the ADDY’s in SD:

San Diego ADDYs Creative Show from Paul Drohan on Vimeo.

Digitaria: Concept, Design, Direction // Vacuum: Video Production, Animation

More motion graphic nastiness for Justice from Ed Banger’s SoMe. Animation by Machine Molle.

Check out the Simplify Your Work microsite for Office: Mac 2008. It’s a great example of using illustration and simple animation to form an emotional connection with a brand. Imagine how the experience would be different if they used stock photography of office workers “cheerfully” using the product.

One thing the Zune does have going for it is a beautiful marketing campaign. Check out this video, and this website.

I’m pretty much over large corporations leveraging the underground art community to appeal to the skinny-jeaned youth, but they have just been doing such a darn good job of it that I can’t help but like it. Does anyone know who their ad agency is? I want in on the action.

guess what everyone, if you haven’t heard, i have a new favorite social network. this is the first event site that i think is great, totally successful, and attracting the right kind of people. be sure to check out the thumbnail rollovers!! maybe we should go back and change the way LK’s rollover’s are revealed…

THOUGHTS?

Saw K’s nice post on that animated video, which reminded me about this little nugget I animated back in ‘02 for the Get Up Kids using Travis Millard’s illustrations.

Get Up Kids “Overdue” from Brock Batten on Vimeo.

We cranked this out in 2 weeks, which literally meant not sleeping for days at a time. I was hallucinating by the end of it, but I don’t think it turned out so bad for my first attempt at character-driven animation. Oh yeah, this was also my first ever green screen shoot! Oh the memories…