Fluidesign Blog

Aside from the HILARIOUS 404 copy we write internally, PATRICK is especially gifted in this area, this is one of the best I’ve seen. It’s a fantastic example of how to make your users feel warm and fuzzy when there’s some weird error on your site. I happened on this page and instead of feeling like their site was broken, it instead felt like a helpful hint to get me on my way. How special.

from (DON’T JUDGE, I swear I don’t read mommy blogs… yet. I innocently clicked a link on another blog. And then I couldn’t help snooping around. I SWEAR.) Simple Mom.

I am a total sucker for products that take the time (and money) to use inventive and unexpected copy as an integral part of their brand. I would SO buy B_E_E cleaning products if they were available on this side of the Pacific because 1) they are environmentally friendly, yay! and 2) they literally talk to you.

Who doesn’t love the idea of your fabric wash giving you a compliment every time you take it out of the cupboard? Boyfriend/husband/lover/sexy stranger in a bottle is all I’m saying…

Pay attention to copy people, it does make a difference!
(via the dieline)

It’s amazing how good copy can improve the appeal of virtually anything.

If you go to a site that has poor copy it’s apparent as soon as you lay eyes on the page. This makes going back to these sites painful and annoying to read. On the contrary, sites that take care to produce good copy always garner my attention. These sites draw users in. Whether the site’s content is news related, comedy related, sports related, or documentation related the copy can be something that either repels or attracts users.

Take the market of e-cards. E-cards these days are a dime a dozen. There are tons of annoying animated, singing e-cards that are relatively useless to me. However, a site like www.someecards.com uses it’s copy and a simple image to really captivate it’s users. I go to this site all the time and just spend time wandering around, finding comedic gem after comedic gem.

I wish more sites would take into consideration the copy they produce, it makes a world of difference.

In the spirit of Friday, I’ve posted one of my favorite e-card images.