Brand Essence

08/19/08 :: by brocksteady

The 08/09 relaunch by Burton Snowboards shows that engaging the viewer with the brand essence, in this case through high impact photography, is often more effective than bombarding them with as many links as possible above the fold. The near full-screen images are there simply to set the tone for the site, getting you in the mood to ride; while just a small icon at the base of the page draws the user down to the updated content below the fold.

2 Responses to “Brand Essence”

  1. Geof Harries Says:

    The Burton website, as always, is a huge time-suck. Each August I look forward to their website re-launch for both new product info and design inspiration.

  2. Marco Says:

    I think it’s great for a company to keep updating, re-launching and expanding their website. Always stay up to date it keeps your visitors to keep coming.

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