Despite it’s lack of kerning, this piece really speaks volumes. The choices in animation really improve in the second half, as the message builds up, when compared to the rather slow start.
I’m comparing this piece not to the GOOD animation from earlier, but to this one piece by Heebok Lee, who currently works at Prologue and was an inspiration to me (not the typeface, but the animation) when I had my fling with animated type:
It’s interesting to see quality animated type come from After Effects but not from Flash. And a little disappointing. Especially considering that there’s no real video in these pieces, and vector type will really improve the quality while keeping size down. The girl effect website itself, sleek as it is, could be a done in the same way as the video. We see type experiments being done here and there in Flash, like this one from a previous post, but hopefully more exciting and moving pieces will show up.
(girl effect video thanks to infosthetics.com)