I am a total sucker for products that take the time (and money) to use inventive and unexpected copy as an integral part of their brand. I would SO buy B_E_E cleaning products if they were available on this side of the Pacific because 1) they are environmentally friendly, yay! and 2) they literally talk to you.
Who doesn’t love the idea of your fabric wash giving you a compliment every time you take it out of the cupboard? Boyfriend/husband/lover/sexy stranger in a bottle is all I’m saying…
Pay attention to copy people, it does make a difference!
(via the dieline)