Are you paying attention?

06/26/08 :: by hdunce

I started following The Onion the other day on Twitter and here’s a couple things I noticed and enjoyed:

After clicking “follow” I got this direct message:

The Onion directed this message at one of the people that they follow/that follows them:

What an interesting approach, huh? As you can see, The Onion read that one of their readers was having a bad day and then sent them a relevant humorous Onion article.

The Onion gets it and is paying very close attention to their community, responding in creative ways, really extending their brand, and of course increasing web traffic to new and archived content!

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