Agent Provocateur

06/20/08 :: by demanda

I love when a brands are immersive and astounding, making the viewer/consumer/user want to be a part of it, live it, spend time with it, be it. That is what the UK-based brand Agent Provocateur is all about. Buy into their lifestyle and you will no doubt, be oozing sex appeal in no time.

Their store and website have been a favourite of mine for a long time. They are known for their high-end lingerie, made famous by controversial advertisements, racy window displays, pushing sexual innuendos, making men want to loosen their collars and older British women fume with fury over the AP store window they pass on the way to have their afternoon tea.

Their brand is one of the most cohesive and well-orchestrated I’ve ever experienced…from their store experience (sales women in fitted short pink lab coats sauntering about in their fishnet stockings and stilettos) to their online presence (photographs of women wearing AP lingerie, encouraging viewers to fantasize they are voyeurs in an erotic cult club in paradise).

Take a visit on their new site and play the peeping-Tom game. To drive sales and word-of-mouth, they also created a smart ‘cloakroom’ feature allowing users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customized wallpaper.

All of this ruckus has built up quite the talk around town, has kept their brand in the spotlight and attracted massive international media coverage, making them the only truly credible lingerie brand on the fashion map.

One Response to “Agent Provocateur”

  1. brocksteady Says:

    I heart.

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