Try it On

04/18/08 :: by demanda


I ran across this retail fashion site for Holden Outerwear the other day and was intrigued by their video display of apparel. Being an avid online shopper, I thought I had seen it all…until I was instantly transported to a dressing room with a man, watching him try on different beanie caps. I felt that he could somehow see me. Then I kicked it with a girl in the park wearing hip denim pants. After we had a cigarette together, I wanted to purchase the pants she so casually sported. And maybe be her for a day.

If this is the future of all online shopping, then I’m gonna go broke.

3 Responses to “Try it On”

  1. moquito Says:

    wow. I’m rarely blown away by ecommerce these days. If I could sum up the future, it’s “mobile video.”

  2. brocksteady Says:

    We pitched this last year.

  3. hdunce Says:

    the future is integration of mobile + in store + online + your mom

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