How to make customers for life

04/16/08 :: by moquito

Apple Email

I recently ordered a new Mac Pro, which I have yet to receive. Yesterday I received this note from Apple, politely telling me that the graphics card I had ordered had gone down in price in the 24 hours since I’ve placed the order, and they were refunding me the difference.

If every company did this, they would earn the loyalty of their customers for life, as Apple has earned mine.

3 Responses to “How to make customers for life”

  1. brocksteady Says:


  2. hdunce Says:

    moquito and apple sitting in a tree. K-I-S-S-I-N-G!

  3. Patrick Says:

    Dude, I felt the same way when those Subway sandwich vouchers were sent to our old office.

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