What makes a good client?

04/03/08 :: by moquito

So what makes a good client?

I know what makes us a good agency:

1. We’re honest. If we don’t see a good fit from the very beginning, we’ll walk away, regardless of dollar amount. And we’ll tell our clients what we think, not just want they want to hear, throughout the process.

2. We’re talented. The design and development horsepower we have under the hood is some of the best in the industry, and we’re able to consistently deliver award-winning work.

3. We’re profitable. This is a benefit to our clients; we don’t look for any opportunity to upsell. We’re able to fully align our goals with our clients.

So what makes a good client? I don’t expect any client to ever use this as a checklist, but rather hope to start a dialogue here.

1. Know what you don’t know. If you aren’t sure what you need or want, that’s fine. Just don’t delude yourself into thinking you do. Don’t be arbitrary and make decisions because it “feels right.”

2. Avoid arbitrary deadlines and budgets. This is a big one. Great work takes time and costs money. Accept it.

3. Response time. Our clients are the most frequent cause of delay in projects. Assign one person on your team to be the decision maker and contact with us. We’ll give them deadlines and keep the project running smoothly.

4. Respect the agency. Why are you hiring an agency in the first place? Because you know how to design better than they do? Respect their work. Respect their opinions. You’re the client, and of course you have the say at the end of the day. But if you’re constantly vetoing the agency’s recommendations you’re not letting them do what you’re paying them to do, and what they do best.

At Fluidesign, we want to improve the interactive world as a whole; we want great clients and great team members. And we’re not afraid to stand up for what we believe in.

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