I forced the issue Friday night and hi-tailed it over to Echo Park after work to do live video projections for my friends band.
The only reason I’m telling you this after the fact is because it reminded me of WTF Directed Study was for — to fucking breath a little life back into the creative process. I know that working on a personal project may not sound like the best use of a weekend, but it pays off when you finally have that little something that you created which can affect people in amazing and unexpected ways. God knows that I don’t utilize every night or weekend to its full potential, but passion is what led every single one of us into the creative industry, so let’s not forget what it’s like to create.
You may not give a fuck about what kind of personal work I’m trying to produce outside the office, but it would make me happy as hell if ANY of you were using your talents for something other than just trying to get the next client project out the door. It makes Fluid a more respected agency and can only lead to building a stronger internal team. Friday afternoon Directed Study sessions at the office aren’t going to happen—so MAKE THE TIME. It’s worth it.