Why rich media is web’s future

12/05/08 :: by moquito


Necker Island, Richard Branson’s private island, is an amazing place to rent. Let’s face it - a private island in the British Virgin Islands with its year round perfect weather and cloudless skies - is hard not to be amazing. I can imagine simply taking some photos and putting them online in a simple slide show - the pictures would do all of the work.

Necker took it a step further, and created a 4 minute video giving the user a taste of what it feels like to be on the Island - starting with getting up in the morning, having breakfast, lying on the beach, arriving in a speedboat, relaxing on the beach by candlelight. I have to say that it’s one of the best produced experiences I’ve seen in a while, and makes an amazing place look heavenly.

I think 2009 will be the year that we start rethinking the best bang for the buck online. If you’re selling an experience, a solid video surrounded by a clean site is all you need to blow your competition away. Design firms should stop just thinking 2D and start producing rich media experiences whenever possible to really grab visitors. We’re already pushing rich media whenever possible, and are going to ramp up this effort next year. Until then, I’ll see you on Necker

One Response to “Why rich media is web’s future”

  1. magalish Says:

    Wow, I agree—the video definitely takes the experience to the next level. I think it’s time for a vacation…private island, anyone?

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