I’ve noticed noticed an um…interesting trend lately in musicians’ websites - is it just me or are they starting to look more and more like myspace pages? To investigate, I went to the Billboard Hot 100 Chart to see what kind of websites the top artists had. And sure enough, 4 out of the top 10 definitely exhibited at least some of the traits I’ve noticed: a long scrolling page with an image in the background, and lots of type, images, videos, sounds, animation, links, and anything else you can imagine - all right there on the homepage for our viewing pleasure!
These sites all belong to artists in the Billboard’s top 10:
(I did also discover one top 10 artist site that I really enjoy and doesn’t follow the trend—props to Jason Mraz for being original and having a really cool site that looks absolutely nothing like a myspace page!)
I decided to research the phenomenon further, and noticed that the trend is mainly followed by pop, rap, and r&b artists—not so much by alternative or other generes. Take, for example, Lil Wayne, Pussycat Dolls, T-Pain, and Jay Z, and even my girl, Alicia Keys! Are you starting to see the similarities here?
One possible reason behind this trend is that many of them are incorporating the social networking aspect into their site. They’re allowing users to create profiles so that they can personalize their experiences on the sites—not a bad idea in itself. So I can understand where they’re getting the idea to mirror the popular social networking site, but they could definitely execute the concept differently. Come on - what happened to visual hierarchy and well-organized user interface? Not to mention a little originality! Some of these artists have great music - now they just need beautiful, user-friendly websites to match. Get in touch, people - fluidesign can help!