_archive for the ‘Twitter’ category

Use Social Media to market for free

02/16/09 :: by moquito

During this recession it’s more important than ever to get whatever you can for free. At Fluidesign, we have recently started offering a service called Online Reputation Management. We become your company’s eyes and ears online, monitoring all social media channels for chatter – good or bad – about your brand. We then proactively address issues and give you a bird’s eye view of customer sentiment. We also create an online presence for you to use when blasting our product announcements and press releases.

But, if you can’t afford an agency like Fluidesign, here’s a do-it-yourself guide to manage your brand and get free marketing through social media.

1. Get online identities. This may sound obvious, but I’m constantly amazed at how many companies aren’t yet embracing social media. Sign up for Twitter. Get a Facebook Group going. Create a company page on LinkedIn. Depending on your industry, get a MySpace page. There are also countless industry-specific online identities.

2. Create a blog. Wordpress is quick, easy, and free (we can help you with customization if necessary). Publish content often (quality over quantity, however) to gain an audience.

3. Link the identities together. Install the Twitter App on Facebook so updating your Twitter status automatically updates your Facebook one.

4. Encourage key employees to set up their own Twitter accounts and link them to their own Facebook statuses.

5. Sign up for Twitterfeed and link your blog(s) to it. Encourage key employees to do the same. Then, when anyone posts a new blog entry, this service automatically updates the associated Twitter accounts, and if the Twitter accounts are linked to Facebook, those Facebook statuses get updated automatically. Done right, your message gets blasted to thousands (or tens of thousands) instantly.

6. Use Twitter’s search to routinely monitor what people are saying about your company and your products/services.

7. Be responsive – if your customers/fans take the time to write something about your brand, take the time to respond. The more responsive you are – even with negative issues – the higher your company’s reputation will be. Studies show that when customers have a problem if they get a response from the company quickly they actually become more satisfied with the brand than if they had never had an issue to begin with.

The above tips represent a crash course in online reputation management and using social media to blast out blog posts, press releases, product announcements, and really anything your company has to say. Remember, in order to stay relevant, you need to push content out often, and respond quickly to what others are talking about. Do it right, and your social media presence will quickly become more relevant with greater ROI than anything offline.

Tracking Time Made Even More Fun With Twitter

07/29/08 :: by Patrick

I know how much you like to track your time. I also know how much you like to tweet every heartbeat and breath of your life. Now you can combine two of the world’s previously mutually exclusive activities into one bursting barrel of fun.

Track your time via Twitter in Tempo!

For me however, nothing beats the painstaking process of firing up Netsuite, wrestling with the counter intuitive form controls that disallow me from entering in any useful information, and logging my grief stricken hours of fixing Internet Explorer bugs and handling the desalinization of Fluid’s drinking water.

It’s a dirty job, but somebody’s simply got to do it.

Today’s tidbit: Don’t friend me.

07/16/08 :: by hdunce

So the hot dog dude created a twitter profile for a hammer. And 12 minutes in, 217 followers.

Are you paying attention?

06/26/08 :: by hdunce

I started following The Onion the other day on Twitter and here’s a couple things I noticed and enjoyed:

After clicking “follow” I got this direct message:

The Onion directed this message at one of the people that they follow/that follows them:

What an interesting approach, huh? As you can see, The Onion read that one of their readers was having a bad day and then sent them a relevant humorous Onion article.

The Onion gets it and is paying very close attention to their community, responding in creative ways, really extending their brand, and of course increasing web traffic to new and archived content!

Dear music industry and fans, i have another tip for you.

06/14/08 :: by hdunce

Blip, dubbed “twitter for music”, has been up for about a month or so and last week I finally had a chance to check it out. So, this is how it works.

Let’s say you are listening to a song and you want to share it, you go to blip, and if you integrated last.fm, you’ll see that song already listed in the “What are you listening to?” field. Then all you have to do is “blip” (post) it with a comment.

Like twitter, you can direct the post at someone, and because they allow twitter integration, you can direct it at someone on twitter as well, and your blip gets posted there too. On blip, all your music posts gets organized into an ongoing playlist. And like muxtape, the interface is awesome, as you can use you arrow controls to navigate through the list. And again, like Twitter, people follow your ongoing playlist (feed) and can see your new blips on their homepage where all of their follow’s blips live into a combined playlist.

Here’s a screenshot:

Now check out this music industry predication graph by Enders Analysis:


Via Heavy Bag Media

My prediction is that if people start using blip, you’ll see a higher “listen-to-buy ratio” because 1) as a user, you’re getting very qualified music recommendations without having to do any active work, as your friend’s blips automatically are added to your home page 2) blip makes it really easy to buy; each song has a “buy” link to amazon.

This is different than lastfm.com where you have to literally, consciously, decide on which friend’s music to review, go to that page, read through what they have been listening to lately (not songs they especially like), and possibly listen to it. With imeem.com you have to do the same, but it’s a little better because you can check out their playlists, which is obviously songs they like. And with ilike.com, it’s pretty annoying because if a friend does send you a song they like, in most cases the full song is not available to listen to, and you come to a dead end because we’re all too busy to go to another music service, try to find the full song, and then maybe or maybe not buy it.

So here’s my tip to the music industry, specifically to record labels. Go create an account now, and promote it a bit, and have fans follow your feed of all of your musician’s new music. Then come back and tell us what your “listen-to-buy” ratio is compared to all the other music social networks. :) Seriously, as mentioned in a previous post, I’d really like to see the music industry start making money again.

Follow me on blip here!
To read my last music industry tip, click here.

This goes out to all you companies

05/04/08 :: by hdunce

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Twitter has been awesome for companies seeking to know what their customers are saying about them. If you’re a company and you’re using tweetscan or summarize, great. Here is what you should do next.

So, Fred Wilson organized Lyrics of the Day (@lotd) on twitter. Twitters can post a short lyric that they think everyone will enjoy and direct it to @lotd. All that are following @lotd will see all lyrics posted to @lotd. This is both entertaining and smart.

You can apply this concept to events, conferences, new album releases, product launches, comments from your blog, whatever. If your audience is on twitter and is talking about your stuff, do your community a favor and streamline the communication by organizing the topic at hand and thus facilitating more talk.

Twitter + a little organization =

02/24/08 :: by hdunce

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Not sure if you guys saw this, but during the superbowl, there was an organized twitterfest, where people tweet about the superbowl ads while they watch the game. You can then go to one page and see all the comments coming in at real time, and if you want, reply to people’s comments. The results became really great data for the advertising firms. See here for the results.

Now another twitterfest is organized for the Oscars. See here for comments and if you are reading this right now and tweet, comment “#aa08″within your tweet.

P.S. I find this type of global real time interaction quite revolutionary.