Necker Island, Richard Branson’s private island, is an amazing place to rent. Let’s face it - a private island in the British Virgin Islands with its year round perfect weather and cloudless skies - is hard not to be amazing. I can imagine simply taking some photos and putting them online in a simple slide show - the pictures would do all of the work.
Necker took it a step further, and created a 4 minute video giving the user a taste of what it feels like to be on the Island - starting with getting up in the morning, having breakfast, lying on the beach, arriving in a speedboat, relaxing on the beach by candlelight. I have to say that it’s one of the best produced experiences I’ve seen in a while, and makes an amazing place look heavenly.
I think 2009 will be the year that we start rethinking the best bang for the buck online. If you’re selling an experience, a solid video surrounded by a clean site is all you need to blow your competition away. Design firms should stop just thinking 2D and start producing rich media experiences whenever possible to really grab visitors. We’re already pushing rich media whenever possible, and are going to ramp up this effort next year. Until then, I’ll see you on Necker…
I can’t recall an election where so many young, creative people were so motivated by and interested in and excited about politics. Or at least a candidate. This isn’t an analysis without variables, mind you… our bff the internet has played a major roll in getting people fired up about a national cause. But still. Let’s look at some non-candidate sponsored items available for purchase today…
It started with the now famous Shepard Fairey illustration, which has since become sort of the unofficial logo of the campaign. (the poster is no longer available, but you can get stickers here).
And turned into this:
Look how many creative, talented people (and this is just a smattering of what’s available) are putting their skills to work to support their candidate for president. Outstanding! I mean, really, the first time that I can remember seeing people actually personally invested in an election.
A search for “obama” on Etsy yields 1486 items. That is some serious support. By contrast, a search for “mccain” only brings up around 300. And most of those are anti-Palin, not pro-McCain. Tell me this is a sign.
This also kind of negates my earlier, disgruntled post regarding the role of designers in affecting change. Eating hat. Now.