My friend Travis Millard just finished an extensive collaboration with Burton for their 2009 product line. They took a playful and bold illustrative approach to their packaging and hang tags, which contrasts well with the techy graphics. Look for some of Travis’ brilliant illustrated details on Burton’s site as well.
_archive for the ‘Advertising’ category
The headlines for this week will probably have “Google Chrome” somewhere. Google’s new browser, love it or hate it, is definitely going to change things. Initial likes? The comic, of course, which goes beyond a good marketing/advertising move to something more educational and fun, so you can read it to get caught up with the technical specs on Chrome. I read it and got amped up before installing the app itself. It’s very blue, and there’s no menu bar. Otherwise, it felt like any other, non-IE browser (although the interface at times felt very IE, especially the nav bar). A standout is the new start page, which shows thumbnails of visited sites and used search engines, something I thought smart and useful.
But after all this, one question. Why ‘Chrome’ and that logo?
Subway trains are, since the beginning of graffiti, the most popular way to make your artwork travel. Slinkachu just found a new way to make his graffiti live its own life.
Go Metro Yeaah ! Go Snail !!
As the 2008 Summer Olympics kick off in Beijing and we prepare to be bombarded by media surrounding the events, art may not be the first thing that comes to mind. But of course, as with any major event, there is a need for promotional materials. As it turns out, there official artists selected by the U.S. Olympic Committee that are responsible for creating these materials. Meet Mark T. Smith, a talented artist who works in drawing, painting, printmaking, and sculpture. He was commissioned to create an image for the 2008 Olympics, along with a series of related posters and other promotional materials.
In his interview with Steven Heller, Smith tells us what it’s like to create art for the Olympics.
The video title is “why america is fucked”. I don’t geographically agree because the issue is not only american, alas. In France (for example), I can’t stand those ads using Comic Sans. No, really. The solution is obviously not to use Helvetica of course (btw, watch the movie), but please think about the future vintage !! Will we have to send a terminator to erase Vincent Connare’s mother ?
I love when a brands are immersive and astounding, making the viewer/consumer/user want to be a part of it, live it, spend time with it, be it. That is what the UK-based brand Agent Provocateur is all about. Buy into their lifestyle and you will no doubt, be oozing sex appeal in no time.
Their store and website have been a favourite of mine for a long time. They are known for their high-end lingerie, made famous by controversial advertisements, racy window displays, pushing sexual innuendos, making men want to loosen their collars and older British women fume with fury over the AP store window they pass on the way to have their afternoon tea.
Their brand is one of the most cohesive and well-orchestrated I’ve ever experienced…from their store experience (sales women in fitted short pink lab coats sauntering about in their fishnet stockings and stilettos) to their online presence (photographs of women wearing AP lingerie, encouraging viewers to fantasize they are voyeurs in an erotic cult club in paradise).
Take a visit on their new site and play the peeping-Tom game. To drive sales and word-of-mouth, they also created a smart ‘cloakroom’ feature allowing users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customized wallpaper.
All of this ruckus has built up quite the talk around town, has kept their brand in the spotlight and attracted massive international media coverage, making them the only truly credible lingerie brand on the fashion map.
How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.
Take these two interactive, immersive, game experiences involving a very intimate act, kissing.
Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?
Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.
(Props to BBH.)