_archive for the ‘Advertising’ category

Burton + Fudge

11/03/08 :: by brocksteady

My friend Travis Millard just finished an extensive collaboration with Burton for their 2009 product line. They took a playful and bold illustrative approach to their packaging and hang tags, which contrasts well with the techy graphics. Look for some of Travis’ brilliant illustrated details on Burton’s site as well.

Chrome, Anyone?

09/04/08 :: by pwang

The headlines for this week will probably have “Google Chrome” somewhere. Google’s new browser, love it or hate it, is definitely going to change things. Initial likes? The comic, of course, which goes beyond a good marketing/advertising move to something more educational and fun, so you can read it to get caught up with the technical specs on Chrome. I read it and got amped up before installing the app itself. It’s very blue, and there’s no menu bar. Otherwise, it felt like any other, non-IE browser (although the interface at times felt very IE, especially the nav bar). A standout is the new start page, which shows thumbnails of visited sites and used search engines, something I thought smart and useful.

So after using it (not heavily, mind you) for two days, no crashes. Nothing broke. Facebook and all my other web apps worked; even my own site looked right. I’m not keeping my fingers crossed because the app is beta and has bugs. Is it faster? In terms of JavaScript, John Resig says, not really. There is a new task manager-esque feature as well, so windows can be dealt on an individual basis: no more one bad site bringing down an entire browser session. Maybe. I haven’t done anything too crazy to notice a difference, yet. Neither is the new browser a messiah in saving memory, using about 100mb total for keeping open a few web applications, the same as Safari for Windows does. The bottom line: a transparent browser that just (mostly and for me) works, but nothing more than that, yet. The comic was cooler.

But after all this, one question. Why ‘Chrome’ and that logo?

sloooooow motiooooon

08/11/08 :: by admin

Subway trains are, since the beginning of graffiti, the most popular way to make your artwork travel. Slinkachu just found a new way to make his graffiti live its own life.

Go Metro Yeaah ! Go Snail !!

Meet Mark, an Official 2008 Olympic Artist

08/08/08 :: by magalish

As the 2008 Summer Olympics kick off in Beijing and we prepare to be bombarded by media surrounding the events, art may not be the first thing that comes to mind. But of course, as with any major event, there is a need for promotional materials. As it turns out, there official artists selected by the U.S. Olympic Committee that are responsible for creating these materials. Meet Mark T. Smith, a talented artist who works in drawing, painting, printmaking, and sculpture. He was commissioned to create an image for the 2008 Olympics, along with a series of related posters and other promotional materials.

In his interview with Steven Heller, Smith tells us what it’s like to create art for the Olympics.

Old vs New or Good vs Evil or Communication vs Pollution… etc…

07/31/08 :: by admin

The video title is “why america is fucked”. I don’t geographically agree because the issue is not only american, alas. In France (for example), I can’t stand those ads using Comic Sans. No, really. The solution is obviously not to use Helvetica of course (btw, watch the movie), but please think about the future vintage !! Will we have to send a terminator to erase Vincent Connare’s mother ?

K-swiss steps it up.

07/24/08 :: by hdunce

found here.

The Process

07/18/08 :: by brocksteady

No comment. ;-)

Agent Provocateur

06/20/08 :: by demanda

I love when a brands are immersive and astounding, making the viewer/consumer/user want to be a part of it, live it, spend time with it, be it. That is what the UK-based brand Agent Provocateur is all about. Buy into their lifestyle and you will no doubt, be oozing sex appeal in no time.

Their store and website have been a favourite of mine for a long time. They are known for their high-end lingerie, made famous by controversial advertisements, racy window displays, pushing sexual innuendos, making men want to loosen their collars and older British women fume with fury over the AP store window they pass on the way to have their afternoon tea.

Their brand is one of the most cohesive and well-orchestrated I’ve ever experienced…from their store experience (sales women in fitted short pink lab coats sauntering about in their fishnet stockings and stilettos) to their online presence (photographs of women wearing AP lingerie, encouraging viewers to fantasize they are voyeurs in an erotic cult club in paradise).

Take a visit on their new site and play the peeping-Tom game. To drive sales and word-of-mouth, they also created a smart ‘cloakroom’ feature allowing users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customized wallpaper.

All of this ruckus has built up quite the talk around town, has kept their brand in the spotlight and attracted massive international media coverage, making them the only truly credible lingerie brand on the fashion map.

Kiss my brand.

06/15/08 :: by hdunce

How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.

Take these two interactive, immersive, game experiences involving a very intimate act, kissing.

Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?


(Shift Control
won the Webby for this one.)

Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.


(Props to BBH.)

Brand Tags: A collective experiment in brand perception.

05/15/08 :: by brocksteady

Brand Tags is a site playing off the idea that whatever it is people say a brand is, is what it is. All tags are generated by people like you, so have at it.

For example, here’s what people are saying about Nike.