_archive for the ‘SEO’ category

The Spiders are Coming.

08/05/08 :: by allismarkham

In the ever looming process of building traffic and awareness for this blog & the Fluidesign website, I have been looking at some really diverse SEO and social media techniques. The great thing about this post is that I’m both talking about and utilizing a few of them at the same time. 

Most people know how important it is to have your site catalogued in the DMOZ, Yahoo! and ZoomInfo directories. If their spiders haven’t crawled your pages you’re probably missing out on some extra clickage. (I’m helping our chances just by linking to them in fact.) But, it seems that Technorati’s SEO powers are starting to reach beyond diligent blog-rolling and tagging.

To “claim” a blog as yours on Technorati, you can choose to embed  link (as below) and their spiders will catalogue it immediately. This not only confirms to Technorati that you are the owner of the blog you signed up with, but also adds you to their catalogue. Apparently, their library is becoming quite vast and helping to boost user SEO. No word yet on rather or not they plan on making the caches a public service. 

Technorati Profile
If you’re on Technorati already, get in touch! BlogRoll us!

Facebook at Work

07/23/08 :: by pwang

Like anything with the web these days, news to one person may not be news to another. So my discovery of the new Facebook site may really be old news to the blogosphere. With the f8 convention sold out and happening as this post is written, Fb is really doing some really exciting things, proving itself to be still at least seemingly hip, young, and innovative, in light of its tussles with Google and business negotiations with entrepreneurs and large companies like Microsoft. What impresses me most is how the team interacts with the users.

Like an American driving in another country, on the opposite side of the road with the wheel on the right, users of the new site will have horrible first impressions of the flipped layout. Good thing the negativity is short-lived. In terms of looks, the new look is even more spartan than the original. The wrapper for the site fits snug with the browser window, and its contents are given more room to breathe. There is no more box constricting the site’s content. Before seeing what is possible with this new system, the old one felt fine. The excessive scrolling to the bottom in search of something interesting felt routine and even a little visceral, like going through a real yearbook. The new tabbed profile, coupled with the efficient and more than ever desktop-app-ish controls have made things easier for newbies and initially confusing for veterans. It’s mostly the few main pages with any real redesign. A lot of the content is outputted in the same way, and the pattern of a paginated list for most results pages remains in heavy use. A number of pages don’t even have updated widths for their content column yet, but all have ads on the right column. Given that Facebook is all PHP, maybe these are signs that future battles will be on scalability and flexibility. As a note, a lot of Google is done in Python, which is said to be more scalable. I’m not too worried for Fb, since the company probably has some of the best PHP programmers around. F8 will only increase the line of recruits.

It’s not an easy thing, doing away with something that has a bit of a venerated history, mostly though wide use. It goes to show innovation requires freedom, especially from the constriction of past success. Kudos to Facebook for the vision and the guts. When it appeared, the now worshipped old layout added buttons on the left and made the content container awkwardly boxy. That was probably only a year ago (a time I can still recall, despite having a profile for four years), when a friend shared how he thought Fb was going down the drain because of the then new look. Like when they launched the News Feed a while back, there will be frustration from every corner with the big revamp. Now the same main and mini-feeds are given even more of the limelight. The same with everything that gets more use, like the mini-twitter. All Fb did was ask its user base to develop the app for themselves through their feedback and listen. I think it’ll happen again. And that’s where all the fun is, watching the whole thing grow from just a small camp on the wild frontier of the interwebs. And me? I’m going to use the ‘new’ Facebook, since if I go back I’ll lose my user history with the new features. Also, if anyone from Facebook reads this, why doesn’t your site support pretty urls? It would make your big trove of content more accessible to your relatively non-address-bar-savvy users.

Flash becoming more SEO friendly

07/01/08 :: by moquito

As announced today by TechCrunch, Flash files can now be partially indexed by the search engines. While this doesn’t mean that your all Flash site will rank the same as an all HTML equivalent, it is a huge step forward in reducing the most painful part of using Flash. Perhaps we’ll think twice now before simply denouncing Flash for our clients that also want top SEO rankings.

ess ee oh

07/19/07 :: by mark

ok here is a somewhat relevant post.   this is a kickass SEO guide that is free, and focuses on fundamentals and long-term SEO strategy.   I have read a lot about SEO and am still picking up new things here.


Notes about SEO from the past

05/25/07 :: by moquito

Our basic goal is one and only one… IMPROVE THE KEYWORD DENSITY… We want to have our most important keywords to appear 15 times on a page.

We can use the following techniques to do that without getting black listed.

For the discussion, we will take an example of a Printer Business based in Los Angeles named DigiPrint. The key words would be - printer, los angeles, printing service, printing, digital printing etc.

Prioritize all the keywords and decide how many times each one should appear on a page. This helps us formatting the text for the following items.

Keywords in the page head – highest rated – this is very common, we all know, but 2 important things to keep in mind.
- Always all lowercase. Never uppercase.

- Separate by comma and Leave no space after the comma and the next word. As the search engine considers initial 60-80 characters more important, don’t loose in white spaces. (this was pretty weird as I thought the search engines should be at least that intelligent to remove the white space… but looks like not… )

Files/Folders (name separated by underscore) - Instead of simple, Keep the filename and folder name containing keywords.
OLD: digiprint.com/services/index.html

NEW: digiprint.com/printer_services_in_los_angeles/printer_services_in_los_angeles.html

Result: We increased the keyword density by 2 on each of our most important keywords – printer services, los angeles

Page title - Keep the page title meaningful, but long and containing keywords
OLD: DigiPrint – serving your printing needs

NEW: DigiPrint – serving your digital printing needs in los angeles and southern California (or may be another important city name)

Result – we added digital printing, los angeles, southern california

H1 & H2 - Text inside H1 and H2 are weighed more than the regular text.
Use H1 & H2 tags freely where a key word appears. Make it appropriate size using CSS. That way the looks does not change but we gain on the density.

Links – Text inside the TITLE properties shows up as a tooltip upon mouseover, so the search engine takes it into consideration, and hence can be used to gain the density.
OLD: help

NEW: help

Result – we added print services, los angeles 2 times.

Images – Image filename, ALT is considered by the search engines.
OLD: ”

NEW: ”Digiprint

Result – we added digiprint, los angeles 3 times and printer 2 times.

FAQ – This is a page that can be completely controlled by the writer.
Always have this page on you site. And answer the FAQs in keyword heavy manner. This may look odd. So answer the basic question at the top. And then ask/answer them again with keyword heavy sentences. It won’t matter to the user. But the page will get ranked high.

Result – we added all the important keywords for about 15 times.

Update Content – update your content and submit your site.
Update your content frequently.

One of the ways is to have RSS feed on the page. Convert the dynamic feed to static htmls. Link to these html pages. And update these html pages through a cron job. So we actually have free and fresh html content that will be indexed and we don’t sweat at all for the update.

I also learned that Javascript/AJAX based dynamic content is a big big no no. Google and Yahoo strip off the javascript and css tags.

We should talk about this with our SEO guy and set up standards for naming folders, files, images, links and see if there is more that we can do while programming. It is much efficient to implement these strategies while building a new site from scratch.