_archive for the ‘Viral’ category

Use Social Media to market for free

02/16/09 :: by moquito

During this recession it’s more important than ever to get whatever you can for free. At Fluidesign, we have recently started offering a service called Online Reputation Management. We become your company’s eyes and ears online, monitoring all social media channels for chatter – good or bad – about your brand. We then proactively address issues and give you a bird’s eye view of customer sentiment. We also create an online presence for you to use when blasting our product announcements and press releases.

But, if you can’t afford an agency like Fluidesign, here’s a do-it-yourself guide to manage your brand and get free marketing through social media.

1. Get online identities. This may sound obvious, but I’m constantly amazed at how many companies aren’t yet embracing social media. Sign up for Twitter. Get a Facebook Group going. Create a company page on LinkedIn. Depending on your industry, get a MySpace page. There are also countless industry-specific online identities.

2. Create a blog. Wordpress is quick, easy, and free (we can help you with customization if necessary). Publish content often (quality over quantity, however) to gain an audience.

3. Link the identities together. Install the Twitter App on Facebook so updating your Twitter status automatically updates your Facebook one.

4. Encourage key employees to set up their own Twitter accounts and link them to their own Facebook statuses.

5. Sign up for Twitterfeed and link your blog(s) to it. Encourage key employees to do the same. Then, when anyone posts a new blog entry, this service automatically updates the associated Twitter accounts, and if the Twitter accounts are linked to Facebook, those Facebook statuses get updated automatically. Done right, your message gets blasted to thousands (or tens of thousands) instantly.

6. Use Twitter’s search to routinely monitor what people are saying about your company and your products/services.

7. Be responsive – if your customers/fans take the time to write something about your brand, take the time to respond. The more responsive you are – even with negative issues – the higher your company’s reputation will be. Studies show that when customers have a problem if they get a response from the company quickly they actually become more satisfied with the brand than if they had never had an issue to begin with.

The above tips represent a crash course in online reputation management and using social media to blast out blog posts, press releases, product announcements, and really anything your company has to say. Remember, in order to stay relevant, you need to push content out often, and respond quickly to what others are talking about. Do it right, and your social media presence will quickly become more relevant with greater ROI than anything offline.

Carrotmob Makes It Rain

07/15/08 :: by brocksteady

Carrotmob Makes It Rain from carrotmob on Vimeo.

Great idea. Long video.

Kiss my brand.

06/15/08 :: by hdunce

How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.

Take these two interactive, immersive, game experiences involving a very intimate act, kissing.

Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?

(Shift Control
won the Webby for this one.)

Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.

(Props to BBH.)

Pork and Beans

05/23/08 :: by brocksteady

This is a great commentary on the hyperreal bombardment of youtube “stars” we experience everyday. Weezer just literally brought them to life! Great concept.

Photo journalism at its best

05/09/08 :: by hdunce

Speaking of the Webbys, this site got People’s Voice Winner in the Humor category. And as a congrats, we thought we would submit. Here’s our icanhazcheezburger. Click to vote on it!

funny pictures
more funny pictures

Happy Friday LOL!

White Gold, the choice is yours

04/09/08 :: by brocksteady


The Got Milk campaign just dropped another rich media bomb with White Gold. The concept is almost too obviously “funny” (as you’d expect from a huge agency) but wow, you have to respect the jaw-dropping execution from Odopod.

Great advert from Honda

02/04/08 :: by brocksteady

I’m not sure what agency is responsible for this…anyone know? Great sound design also.

What makes a good viral?

01/30/08 :: by brocksteady

Something truly amazing:

The project was done by W+K and B-Reel.

You Suck at Photoshop #1

01/16/08 :: by brocksteady

GodTube on TechCrunch

12/19/07 :: by moquito


Prayer Wall gets great reviews!