_archive for the ‘Agencies’ category

Kiss my brand.

06/15/08 :: by hdunce

How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.

Take these two interactive, immersive, game experiences involving a very intimate act, kissing.

Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?

(Shift Control
won the Webby for this one.)

Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.

(Props to BBH.)

Open + Collaboration = Market Efficiency

03/12/08 :: by hdunce

The interactive industry is lucky that the “open source” movement happened and succeeded. What this movement has proved, is that if you have something accessible to all, and you let others build on top of it, they will fix it’s problems, improve its capabilities, and thus make it a better product. It is a true testament to the concept that sharing your knowledge and collaborating will grow an industry faster and better at large. Conferences like sxsw are amazing because they create a platform in which we share our experiences from mistakes to successes and help the industry grow wiser, faster.


So, I am really excited to see SoDA, the new organization sponsored by Adobe (thank you :)), emerge and create standards to streamline business processes within interactive agencies. This means creating standards and guidelines for documents like RFPs, proposals, awards, etc. While this wasn’t discussed at sxsw at the panel, I hope that this organization takes an active roll in making more of our experiences “open”. Specifically, I would like see certain data regarding interactive products (not just developed by agencies) become free, accessible, and lack for a better term, “interactive”. This means share the following online:

1) actual costs and timeline of the web product
2) ability to view the web traffic statistics
3) allow people to read the actual business goals and marketing strategy for the product
3) thoughts on what the challenges were, what techniques were successful vrs unsuccessful
4) allow people to comment and ask questions and your agency responds
5) aggregate and create a visualization for this data so we can easily understand it (this part is probably the hardest, phase 2 maybe?)

The bottom line is that we have way too many great ideas, few talented designers and developers, and still not enough collaboration. I think the above will lead to smart standards, faster innovation, and aid in creating more usable, intuitive products.

I can pretty candidly say that in the last 2 years or so Fluidesign has actively created internal procedures to help share our knowledge within our internal team by encouraging our team to do things like share resources, talk openly about what works and what doesn’t, make a concerted effort to have collaborative meetings between designers and developers to ensure good design and usability, to attend conferences, etc. And this, has greatly contributed to our profitability.

And obviously we are not the only company that is practicing this type of collaboration. So I am putting it out there, aware of the challenges of creating a more open transparent market, but simply saying that the benefits will outweigh the costs for each firm and the industry at large.

before & after

08/17/07 :: by hdunce

Not sure if you guys checked this out in the last issue of FED, but here it is again….

Portfolio Magazine recently approached three top design firms—IDEO, thehappycorp, and Ziba Design—to re-design a fantasy interface that could replace the existing Bloomberg interface.

Onesize and yU+Co collab on G4 redesign.

07/03/07 :: by brocksteady



Onesize was contacted by G4 to pitch an overall design idea based on the viewer demographic. Based on their years of experience in the industry, Onesize decided to team up with their yU+Co, to take on this massive task.

The studios responded with a visual style with a high level of customization, creating a toolkit of 300+ seperate animations and an array of contemporary audiofiles. The animations consist of 3d-images, both photoreal and abstract—and combining these elements results in a constant visual style. Depending on the used photoreal animation, it covers different themes/ programs. It never has to look the same twice, but the overall look and feel is the same.

Press Release

Fireside Chats

06/21/07 :: by brocksteady

There are a couple interesting conversations posted up at 37 signals:

Check out this conversation among three people who visualize data in fascinating ways.

Also take a look at “What’s your cookbook?”

Online games as a viral technique: Spending time in front of a brand

04/17/07 :: by brocksteady

An ad agency recently came to us with an idea for an online “yogurt builder”: The rough concept was that a user could add their own toppings to a cup of yogurt and save it. That’s it. During the proposal process, we noted that this concept obviously has no buzz factor—and therefore won’t generate the hits and brand awareness that the client is after. But it was a little too late in the game to pitch an entirely new idea (and budget), so we kept our mouths shut and quoted the project per the original specs. The project ended up falling flat, and didn’t go through—the ad agency decided to do it “in-house”.

Why didn’t we get the project?

We acted as a development firm rather than a creative agency. By not sparking their interest immediately with ways to take the concept to entirely new levels (within the budget contraints), they didn’t find value in our opinions and expertise. In other words, we quoted as usual, rather than convincing them they NEEDED us in order to set off their idea.

The next time a similarly hollow concept is presented, let’s direct the client to ways to use Flash games as a viral technique. We should all be aware of ways to push brand experiences on the web and ready to sell clients on the ideas.

Here are two examples from opposite ends of the budget spectrum: