_archive for the ‘Flash Experience’ category

Moving Type

08/13/08 :: by pwang

Despite it’s lack of kerning, this piece really speaks volumes. The choices in animation really improve in the second half, as the message builds up, when compared to the rather slow start.

I’m comparing this piece not to the GOOD animation from earlier, but to this one piece by Heebok Lee, who currently works at Prologue and was an inspiration to me (not the typeface, but the animation) when I had my fling with animated type:

It’s interesting to see quality animated type come from After Effects but not from Flash. And a little disappointing. Especially considering that there’s no real video in these pieces, and vector type will really improve the quality while keeping size down. The girl effect website itself, sleek as it is, could be a done in the same way as the video. We see type experiments being done here and there in Flash, like this one from a previous post, but hopefully more exciting and moving pieces will show up.

(girl effect video thanks to infosthetics.com)

Agent Provocateur

06/20/08 :: by demanda

I love when a brands are immersive and astounding, making the viewer/consumer/user want to be a part of it, live it, spend time with it, be it. That is what the UK-based brand Agent Provocateur is all about. Buy into their lifestyle and you will no doubt, be oozing sex appeal in no time.

Their store and website have been a favourite of mine for a long time. They are known for their high-end lingerie, made famous by controversial advertisements, racy window displays, pushing sexual innuendos, making men want to loosen their collars and older British women fume with fury over the AP store window they pass on the way to have their afternoon tea.

Their brand is one of the most cohesive and well-orchestrated I’ve ever experienced…from their store experience (sales women in fitted short pink lab coats sauntering about in their fishnet stockings and stilettos) to their online presence (photographs of women wearing AP lingerie, encouraging viewers to fantasize they are voyeurs in an erotic cult club in paradise).

Take a visit on their new site and play the peeping-Tom game. To drive sales and word-of-mouth, they also created a smart ‘cloakroom’ feature allowing users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customized wallpaper.

All of this ruckus has built up quite the talk around town, has kept their brand in the spotlight and attracted massive international media coverage, making them the only truly credible lingerie brand on the fashion map.

Kiss my brand.

06/15/08 :: by hdunce

How come some brands are more loveable than other brands? Perhaps because some brands facilitate an easy way to get all intimate, emotional, and passionate with them.

Take these two interactive, immersive, game experiences involving a very intimate act, kissing.

Here at the Happiness Factory, you get to control some ridiculously adorable puppy creatures on their adventure path, to ultimately win each level by kissing the gold at the end of the rainbow, in this case the bottle of coke. The whole experience is awesome, try it out here. Let me know if you can taste the coca-cola, k?


(Shift Control
won the Webby for this one.)

Mentos came up with a pretty clever fight game concept where you have to out kiss your component. I’d say there’s a place in everyone’s heart for a well played passionate kiss fight. You can try it out here.


(Props to BBH.)

White Gold, the choice is yours

04/09/08 :: by brocksteady

white_gold.jpg

The Got Milk campaign just dropped another rich media bomb with White Gold. The concept is almost too obviously “funny” (as you’d expect from a huge agency) but wow, you have to respect the jaw-dropping execution from Odopod.

Amazing ecommerce experience

11/08/07 :: by moquito

One of the most amazing ecommerce experiences I have ever seen. It actually scrolls down for you!

http://producten.hema.nl/

Motorokr Z6

05/30/07 :: by brocksteady

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Ever wondered how we can incorporate the super rad illustrated stylings of our friends Travis, Mel and Kiel into our websites?

If so, then check out this fun site for the MOTOROKR Z6 phone, done by the Beijing office of Ogilvy along with James Paterson. Oh yeah, it also incorporates some nice 3d renderings of the phone, tight animation, and decent audio.

Processing

05/07/07 :: by brocksteady

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After posting about the magnetosphere visualizer for iTunes, I felt like Processing deserved it’s own mention.

For those who are unfamiliar, it’s an open source programming language and environment for people who want to program images, animation, and interactions. It was created by Ben Fry and Casey Reas (whom Mike and I had the good fortune of meeting at a conference last year). He gave the most inspirational presentation I’ve ever seen from a developer. He literally elevates programming to an artform.

So anyway, I’ve been following it since the beta release a couple years ago, and feel strongly that it would be a great platform for our designers to collaborate with our programmers.

…just trying to keep the Directed Study dream alive.

AEON - Biz Quality

04/20/07 :: by brocksteady

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Impressive use of Flash and Video:

Biz Quality

Online games as a viral technique: Spending time in front of a brand

04/17/07 :: by brocksteady

An ad agency recently came to us with an idea for an online “yogurt builder”: The rough concept was that a user could add their own toppings to a cup of yogurt and save it. That’s it. During the proposal process, we noted that this concept obviously has no buzz factor—and therefore won’t generate the hits and brand awareness that the client is after. But it was a little too late in the game to pitch an entirely new idea (and budget), so we kept our mouths shut and quoted the project per the original specs. The project ended up falling flat, and didn’t go through—the ad agency decided to do it “in-house”.

Why didn’t we get the project?

We acted as a development firm rather than a creative agency. By not sparking their interest immediately with ways to take the concept to entirely new levels (within the budget contraints), they didn’t find value in our opinions and expertise. In other words, we quoted as usual, rather than convincing them they NEEDED us in order to set off their idea.

The next time a similarly hollow concept is presented, let’s direct the client to ways to use Flash games as a viral technique. We should all be aware of ways to push brand experiences on the web and ready to sell clients on the ideas.

Here are two examples from opposite ends of the budget spectrum:

Lo-budget

Big-budget