_author archive

Agent Provocateur

06/20/08 :: by demanda

I love when a brands are immersive and astounding, making the viewer/consumer/user want to be a part of it, live it, spend time with it, be it. That is what the UK-based brand Agent Provocateur is all about. Buy into their lifestyle and you will no doubt, be oozing sex appeal in no time.

Their store and website have been a favourite of mine for a long time. They are known for their high-end lingerie, made famous by controversial advertisements, racy window displays, pushing sexual innuendos, making men want to loosen their collars and older British women fume with fury over the AP store window they pass on the way to have their afternoon tea.

Their brand is one of the most cohesive and well-orchestrated I’ve ever experienced…from their store experience (sales women in fitted short pink lab coats sauntering about in their fishnet stockings and stilettos) to their online presence (photographs of women wearing AP lingerie, encouraging viewers to fantasize they are voyeurs in an erotic cult club in paradise).

Take a visit on their new site and play the peeping-Tom game. To drive sales and word-of-mouth, they also created a smart ‘cloakroom’ feature allowing users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customized wallpaper.

All of this ruckus has built up quite the talk around town, has kept their brand in the spotlight and attracted massive international media coverage, making them the only truly credible lingerie brand on the fashion map.

Try it On

04/18/08 :: by demanda


I ran across this retail fashion site for Holden Outerwear the other day and was intrigued by their video display of apparel. Being an avid online shopper, I thought I had seen it all…until I was instantly transported to a dressing room with a man, watching him try on different beanie caps. I felt that he could somehow see me. Then I kicked it with a girl in the park wearing hip denim pants. After we had a cigarette together, I wanted to purchase the pants she so casually sported. And maybe be her for a day.

If this is the future of all online shopping, then I’m gonna go broke.

Ray of Sunlight

03/21/08 :: by demanda


Here’s a little Friday color inspiration from Rex Ray, a SF based artist. I’ve always admired his work after seeing it all over the walls of the Jonathan Adler store. Seeing his combination of color, shape and texture just makes you smile.

The Spencerian Method

03/05/08 :: by demanda


Been looking to brush up on your calligraphic skills or need a monogram for your bath towel set? Check out this amazing resource. Books with every kind of calligraphy, lettering, and Spencerian script at your fingertips. yum.

Celeb spotting #1

01/09/08 :: by demanda

We love working at our new office on the 3rd Street Promenade, don’t we? Ocean views, open spaces, and easy access to Fred Segal at lunch. Today our intern Joey had lunch there with none other than Vanessa Hudgens. (well, not really lunch, just kinda ran into her i guess).

I will be posting all the celebs we run into at Fred Segal. check back soon.



10/16/07 :: by demanda


Since this is my first blog post, I thought I would grace Fluidesign with a message about my beloved pattern and print obsession. I know many of you have been looking forward to hearing my wise words of wisdom concerning that mesh of color and texture, so consider yourself slightly informed; there is more to come. It is always refreshing to see a sweet pattern on a website in place of web 2.0 stripes, so why not create a cool new repetition instead? I feel it always adds so much depth and personality to a project.

When you’re stuck trying to solve a nasty bug in your code, or needing new ideas for that proposal, simply 1. open a new document in Illustrator 2. create a shape, any shape, and have it selected 3. hold down shift+option as you pull it to the side 4. let go, and then hit command+D over and over. 5. And “voila” you have a nifty repeat pattern.

May you look at the world in a new way…the shapes created by the sunlight through the leaves onto the ground, the texture that is apparent on the grid of squares on your keyboard, or the subtle grace imbued by the pattern on the Fluidesign napkins. There is something about that repetition that makes me feel there is order in this world.