Try it On
I ran across this retail fashion site for Holden Outerwear the other day and was intrigued by their video display of apparel. Being an avid online shopper, I thought I had seen it all…until I was instantly transported to a dressing room with a man, watching him try on different beanie caps. I felt that he could somehow see me. Then I kicked it with a girl in the park wearing hip denim pants. After we had a cigarette together, I wanted to purchase the pants she so casually sported. And maybe be her for a day.
If this is the future of all online shopping, then I’m gonna go broke.

wow. I’m rarely blown away by ecommerce these days. If I could sum up the future, it’s “mobile video.”
April 18th, 2008 at 8:17 pmWe pitched this last year.
April 21st, 2008 at 12:29 pmthe future is integration of mobile + in store + online + your mom
April 21st, 2008 at 5:39 pm