How to make customers for life

04/16/08 :: by moquito

Apple Email

I recently ordered a new Mac Pro, which I have yet to receive. Yesterday I received this note from Apple, politely telling me that the graphics card I had ordered had gone down in price in the 24 hours since I’ve placed the order, and they were refunding me the difference.

If every company did this, they would earn the loyalty of their customers for life, as Apple has earned mine.

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This entry was posted on Wednesday, April 16th, 2008 at 2:18 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “How to make customers for life”

  1. brocksteady Says:

    fanboy!

    April 16th, 2008 at 4:25 pm
  2. hdunce Says:

    moquito and apple sitting in a tree. K-I-S-S-I-N-G!

    April 16th, 2008 at 6:19 pm
  3. Patrick Says:

    Dude, I felt the same way when those Subway sandwich vouchers were sent to our old office.

    April 17th, 2008 at 12:40 pm

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