Why we don’t use stock photography.

01/24/08 :: by brocksteady

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Check out the Simplify Your Work microsite for Office: Mac 2008. It’s a great example of using illustration and simple animation to form an emotional connection with a brand. Imagine how the experience would be different if they used stock photography of office workers “cheerfully” using the product.

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This entry was posted on Thursday, January 24th, 2008 at 2:46 pm and is filed under Animation, Flash, Illustration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Why we don’t use stock photography.”

  1. hlipner Says:

    CUTE! And no, I am not referring to the girl in the “office worker” photo.

    January 25th, 2008 at 4:45 pm
  2. Patrick Says:

    For my money, there simply aren’t enough photos of two business-suit-clad captains of industry shaking hands in an ivory tower.

    January 25th, 2008 at 5:30 pm

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