Comments on: Online games as a viral technique: Spending time in front of a brand http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/ The pleasure of recognition and the promise of meaning. Tue, 06 Jan 2009 09:58:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: brocksteady http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/comment-page-1/#comment-13 brocksteady Wed, 18 Apr 2007 03:07:12 +0000 http://blog.fluidesign.com/archives/10#comment-13 Yes! That milk site is stunning. It might be the best use of 3d and character animation on the web I've ever seen. Yes! That milk site is stunning. It might be the best use of 3d and character animation on the web I’ve ever seen.

]]> By: moquito http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/comment-page-1/#comment-12 moquito Wed, 18 Apr 2007 02:32:58 +0000 http://blog.fluidesign.com/archives/10#comment-12 I think the milk game is amazing... it blows away anything else I've seen and combines a 3D world with video in a great way. I asked Ming what he'd estimate this site to cost. My guess is $300-400k. I'd love to do something like this! I think the milk game is amazing… it blows away anything else I’ve seen and combines a 3D world with video in a great way. I asked Ming what he’d estimate this site to cost. My guess is $300-400k. I’d love to do something like this!

]]> By: hlipner http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/comment-page-1/#comment-10 hlipner Wed, 18 Apr 2007 00:54:36 +0000 http://blog.fluidesign.com/archives/10#comment-10 Here is a VERY VERY BASIC GAME. It kinda sucks to tell you the truth. I wish there was wind or something that was making me lose, but in fact, it is just the code deciding i should lose. Check it now before the promotion ends. I do like the graphics tho. http://bluefly.eprize.net/handbaggiveaway/index.tbapp?method=login Here is a VERY VERY BASIC GAME. It kinda sucks to tell you the truth. I wish there was wind or something that was making me lose, but in fact, it is just the code deciding i should lose. Check it now before the promotion ends. I do like the graphics tho.

http://bluefly.eprize.net/handbaggiveaway/index.tbapp?method=login

]]> By: brocksteady http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/comment-page-1/#comment-9 brocksteady Tue, 17 Apr 2007 22:08:07 +0000 http://blog.fluidesign.com/archives/10#comment-9 Note: I meant this post as a jumpoff to talk about other creative ways in which brands have been personified online—not as a literal breakdown of this particular project. I summarized the proposal process to make a particular point about online brand strategy (and ways to keep a user in from of a brand for extended periods of time). It's a reminder that there are always creative solutions within a given scope and we should be prepared to offer them. Other examples are welcome... Note:
I meant this post as a jumpoff to talk about other creative ways in which brands have been personified online—not as a literal breakdown of this particular project.

I summarized the proposal process to make a particular point about online brand strategy (and ways to keep a user in from of a brand for extended periods of time). It’s a reminder that there are always creative solutions within a given scope and we should be prepared to offer them.

Other examples are welcome…

]]> By: hlipner http://blog.fluidesign.com/2007/04/17/online-games-as-a-viral-technique-spending-time-in-front-of-a-brand/comment-page-1/#comment-8 hlipner Tue, 17 Apr 2007 18:27:46 +0000 http://blog.fluidesign.com/archives/10#comment-8 Just to clarify this, we did give them creative ideas, but it was already too late and they created this bad concept with a corresponding rushed deadline. Just to clarify this, we did give them creative ideas, but it was already too late and they created this bad concept with a corresponding rushed deadline.

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