our new identity: expression replaces consumption?

06/24/09 :: by demanda

good

Good Magazine recently published a quite interesting article on how social networking is changing the way we identify ourselves, leading to a behavioral shift. For the last hundred years, we’ve distinguished ourselves by our car, clothes and houses. Now we’d rather spend our time expressing our ideas, opinions, the causes we support and showing photos of our life, instead of tending to the lawn. Read more and join the conversation..

the cost for exciting print work

06/18/09 :: by demanda

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Ever seen a really cool business card and wondered, “How’d they make this? And how much do these things cost?” FPO - For Print Only (a division of Under Consideration) is a handy website showcasing gorgeous print work, who printed it, what processes/fonts/paper were used and how much it all cost…right at your fingertips.

SustainAble Goodness

06/15/09 :: by JayC

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Rockport Books and author Aaris Sherin have joined forces to release a guide on sustainable materials and techniques for graphic designers. Being over a decade since the last release of a handbook of this kind, this book is a great resource and example of sustainable implementation : every cover is created from the unused spreads in production. Great effort toward eco-friendly printing and production. Solid work.

SustainAble

Hype for Type

06/15/09 :: by brocksteady

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Inspiring and truly original fonts from Hype For Type.

Webby Nominee

06/09/09 :: by brocksteady

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Hey kids…one of our sites — TripKick.com — was nominated this year for a Webby. Check it out! Super useful tool for power-travelers.

Safari 4 Beta

02/24/09 :: by Patrick

For those of you who are Apple fans and like to use Safari (I’m still a FireFox man, thank YOU very much), you can download the public beta of Safari 4. Ajaxian has a nice write up of the improvements to the engine. Can you say CSS effects?

Use Social Media to market for free

02/16/09 :: by moquito

During this recession it’s more important than ever to get whatever you can for free. At Fluidesign, we have recently started offering a service called Online Reputation Management. We become your company’s eyes and ears online, monitoring all social media channels for chatter – good or bad – about your brand. We then proactively address issues and give you a bird’s eye view of customer sentiment. We also create an online presence for you to use when blasting our product announcements and press releases.

But, if you can’t afford an agency like Fluidesign, here’s a do-it-yourself guide to manage your brand and get free marketing through social media.

1. Get online identities. This may sound obvious, but I’m constantly amazed at how many companies aren’t yet embracing social media. Sign up for Twitter. Get a Facebook Group going. Create a company page on LinkedIn. Depending on your industry, get a MySpace page. There are also countless industry-specific online identities.

2. Create a blog. Wordpress is quick, easy, and free (we can help you with customization if necessary). Publish content often (quality over quantity, however) to gain an audience.

3. Link the identities together. Install the Twitter App on Facebook so updating your Twitter status automatically updates your Facebook one.

4. Encourage key employees to set up their own Twitter accounts and link them to their own Facebook statuses.

5. Sign up for Twitterfeed and link your blog(s) to it. Encourage key employees to do the same. Then, when anyone posts a new blog entry, this service automatically updates the associated Twitter accounts, and if the Twitter accounts are linked to Facebook, those Facebook statuses get updated automatically. Done right, your message gets blasted to thousands (or tens of thousands) instantly.

6. Use Twitter’s search to routinely monitor what people are saying about your company and your products/services.

7. Be responsive – if your customers/fans take the time to write something about your brand, take the time to respond. The more responsive you are – even with negative issues – the higher your company’s reputation will be. Studies show that when customers have a problem if they get a response from the company quickly they actually become more satisfied with the brand than if they had never had an issue to begin with.

The above tips represent a crash course in online reputation management and using social media to blast out blog posts, press releases, product announcements, and really anything your company has to say. Remember, in order to stay relevant, you need to push content out often, and respond quickly to what others are talking about. Do it right, and your social media presence will quickly become more relevant with greater ROI than anything offline.

Dan Funderburgh

02/12/09 :: by brocksteady

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Great to see old school (Jayhawk era) friend of mine, Dan Funderburgh featured on QBN today. His work is looking ever so tight — as usual.

Image Spark

02/11/09 :: by brocksteady

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Image Spark is a nice little web app that let’s you upload and create a library of images that inspire you, and also allows you to share them with the web community. It’s a fairly slick solution for a problem that pretty much every designer has: how to best organize your visual research.

Nintendo Wii, Love Sac, Bar and Ocean View

01/26/09 :: by moquito

eotv

EO (Entrepreneurs Organization) just released an episode of EOtv featuring tips to survive and thrive in the recession. Fast forward to about the five minute mark to see mine - they involve a Nintendo Wii, Love Sac, Bar, and Ocean View.